1,250 Calories per Serving 50 Grams of Protein per Serving 250+ Grams of Carbohydrates per Serving No Sugar Added QUALITY Packing a very substantial 1,250 calories into every serving – even more when mixed with cold milk – Serious Mass is the ultimate weight gain formula. With 50 grams of muscle building protein, when used in conjunction with a healthy, balanced diet and regular weight training, this powdered mix provides you with serious weight gaining support for developing your physique to the fullest.* CONSISTENCY Optimum Nutrition has been spotting the efforts of goal driven individuals since 1986. As one of the few companies to own and operate state-of-the-art manufacturing facilities that are GMP compliant and NSF Certified for Sport, ON assures that every shake will mix up effortlessly because the company started instantizing powdered products back in 2000. You also expect each shake to taste the same as the last and your next. That’s the kind of consistency ON delivers. OPTIMUM NUTRITION TRUE STRENGTH True Strength is a journey. It never rests, it never quits. It's about overcoming obstacles, accomplishing goals, and recognizing achievements. And then it resets to achieve again. As your trusted sports nutrition partner in goal achievement, ON demonstrates that same passion while crafting our products. From the raw materials we source to our state-of-the-art manufacturing processes, no compromises are made. You set the bar higher after every workout, we set the bar higher to redefine the industry standards and ensure you realize optimum results. Directions For Serious Mass: Add two heaping scoops of Serious Mass to a blender filled with 24 oz (710 mL) of water. Blend for 45-60 seconds. Then add a few ice cubes and, if desired, other calorie-contributing ingredients and blend for an additional 30-45 seconds. Tips: Mixing two scoops of Serious Mass with 24 oz (710 mL) of nonfat or low fat milk instead of water will give you a thicker, creamier, higher-calorie shake. New users may find if beneficial to begin with 1/2 of a serving daily for the first week and then gradually increase to 1 or more full servings several times a day. Serious Mass is a substantial weight-gain supplement that can be used to feed serious calorie needs in a variety of different ways. Between Meals: Drink 1/2-1 serving of Serious Mass between meals to maintain positive nitrogen balance and support a high-calorie diet. Post-Workout: Begin drinking 1/2-1 serving of Serious Mass 30-45 minutes following exercise to support maximum recovery. Before Bed: Drink 1/2-1 serving of Serious Mass about 45-60 minutes before bed to provide nutrients to recovering muscle throughout the night. Note: For best results use Serious Mass combined with intense weight training (3-5 times per week) and a sensible whole foods diet. Also, keep in mind that sufficient recovery between workouts impacts your ability to gain lean mass. Allowing at least 48 hours between workouts involving the same body parts is recommended. Warnings: Keep out of reach of children. Do not take this product if you are pregnant or nursing a baby. Check with a qualified healthcare professional before using this product if you are under 18 years of age or if you have any known or suspected medical condition(s) including diabetes, hypoglycemia, and/or if you are taking any prescription or OTC medication(s). * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.